RMF2010 Abstracts
Session: 12 - Tuesday 6th July AM (9.15 - 12.45)
Title: Survey Measurement
Name: Patrick Sturgis
Affiliation: NCRM hub
Abstract Details
Much attention in the survey methodological literature focuses on the representativeness of samples and the problems caused by differential nonresponse and sampling variability. By way of contrast, less attention has traditionally been paid to the potentially more difficult issue of concept measurement. That is, how do we design and administer questions in surveys in a way that will deliver valid and reliable data? The aim of this session is to focus on issues of survey measurement and to consider how we can improve upon current approaches and procedures.
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