Supporting digitally excluded respondents to take part in social surveys
Speaker(s):
Bio: Alex Bogdan is a survey researcher, specialising in large-scale, probability research. She leads Ipsos UK's KnowledgePanel, an online probability panel, and is a member of the Ipsos Survey Research Methods Centre. Alex has 11 years experience in qualitative research, having worked for private and public sector clients. She is also a Visiting Researcher at the School of Geography, Politics, and Sociology at Newcastle University.
Abstract:
With the UK having one of the highest internet penetrations in the world, it would be easy to assume there is little reason to worry about offering an offline completion mode for social surveys. We will argue that confidence in going online is by far universal, with substantial groups, which we define as digitally excluded, still requiring support when completing surveys.
Our session will present data on online confidence and online behaviours from the Ipsos probability KnowledgePanel and the Scottish Household Survey. Speakers will focus on practical approaches for supporting digitally excluded respondents and why this is important for reducing non-response bias. We will discuss how differing multiple complex needs dictate the different levels of support required, with examples from: Trussell Trust's Hunger in the UK research with people referred to food banks, the Welsh Value in Health Centre's surveys targeting patients with long term conditions, the GP Patient Survey.