Introduction to Survey Methodology

Description:

Survey methodology is a cornerstone of modern social science research, providing crucial tools for understanding diverse aspects of human behavior, societal trends, and inform policy. Whether in fields such as psychology, sociology, economics, or public policy, the ability to design, administer, and analyze surveys effectively is indispensable. Dr. Tarek Al Baghal, from the Institute for Social and Economic Research at the University of Essex, and Dr. Alexandru Cernat, from the School of Social Sciences at the University of Manchester, bring their extensive expertise to a two-day workshop titled "Introduction to Survey Methodology". This workshop is crafted to equip students and researchers with foundational and advanced knowledge in survey methodology and data collection.

This workshop is particularly valuable as it addresses both theoretical and practical facets of survey methodology, ensuring participants not only understand the principles but also see how these are applied in the real world. Dr. Al Baghal's and Dr. Cernat’s approach combines their deep theoretical understanding with practical applications, making complex concepts accessible and immediately applicable to participants’ ongoing and future research projects. By participating, researchers will be better prepared to design surveys that yield high-quality, actionable data, mitigate common pitfalls in survey research, and enhance the overall validity and reliability of their findings.

The workshop will cover a wide array of topics and learning objectives, including:
 

• The fundamentals of survey design and its importance in social science research
• Different types of surveys and their respective advantages and limitations
• An introduction to total survey error and strategies to minimize it
• Principles of sampling and how to select appropriate sampling methods
• Detailed questionnaire construction and best practices in question wording
• The impact of survey modes on data quality and respondent behavior
• Techniques for maximizing response rates and handling nonresponse bias
• Exploration of new forms of data and their integration into survey research

This is an essential topic for students and researchers. Through this course they will develop a solid grounding in the essentials of survey methodology, which is crucial for any empirical research. The workshop also ensures that attendees are up-to-date with current trends and best practices in the field, fostering their ability to conduct high-quality and credible research. Participants will be exposed to real-world examples of data collection. By the end of the workshop, attendees will have not only a comprehensive understanding of survey methodology but also the confidence and skills to implement these techniques in their research projects.

In summary, by enrolling in this workshop, participants can expect to gain invaluable insights and practical skills that will significantly amplify their research quality. They will leave with a thorough understanding of how to design and conduct surveys and apply best practices to ensure their research is robust and credible. This workshop presents an excellent opportunity for researchers to broaden their methodological toolkit and advance their expertise in survey methodology.

For all livestreaming seminars, each seminar is taught via Zoom and all Zoom recordings and material (including slides) are available online for 30 days after the seminar concludes – in case you would prefer to attend asynchronously or you would like to go back and revisit the seminar content after it concludes. An online seminar chat forum will also be monitored by the instructor for 30 days after the seminar concludes, so that you can ask questions related to seminar content outside of the live seminar sessions. For all on-demand seminars, all videos and material (including slides) will be available for 30 days after you activate your enrolment, which you can do anytime after you purchase the on-demand seminar. An official Instats certificate of completion is provided at the conclusion of all seminars. For European students, our seminars offer ECTS Equivalent points, which is indicated on the certificate of completion that is provided at the conclusion of each seminar (see the Instats FAQ for details).

Cost:

Researcher: £399
Student: £265

Website and registration:

Register for this course

Region:

International

Keywords:

Frameworks for Research and Research Designs, Data Collection, Data Quality and Data Management , Research Management and Impact, Research Skills, Communication and Dissemination

Related publications and presentations from our eprints archive:

Frameworks for Research and Research Designs
Data Collection
Data Quality and Data Management
Research Management and Impact
Research Skills, Communication and Dissemination

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