Introduction to Qualitative Research
Date:
15/04/2025
Organised by:
Qualitative Training
Presenter:
Dr Karen Lumsden
Level:
Entry (no or almost no prior knowledge)
Contact:
Dr Karen Lumsden
Email: karen@qualitativetraining.com

Venue: Online
Description:
Overview:
Qualitative research seeks to understand people’s lived experiences and to answer questions about meaning and perspective, including from the standpoint of the participants themselves. It is particularly effective in obtaining culturally specific information about the values, views, behaviours, and contexts of particular groups.
This one-day course provides participants with an introduction to the key principles and benefits of qualitative research which must be considered in a research design. This includes the different functions of qualitative research, and the main methods and techniques employed in qualitative studies such as interviews, focus groups and observations. It provides guidance on the design of effective qualitative research questions and research instruments, sampling in qualitative research, data analysis techniques, and ethical considerations. We also consider the importance of reflexivity and how to evaluate and ensure quality in your qualitative work.
The training is delivered via a combination of presentations, discussions, and practical activities. It is designed to equip participants to confidently implement their own qualitative design in applied research projects and/or evaluations in a range of settings.
By the end of the course participants will be able to confidently design their own qualitative study.
We cover:
- The principles and functions of qualitative research;
- Research and question design: the type of questions which qualitative approaches address;
- Methods and techniques of qualitative research including: interviews, focus groups, and observations;
- Sampling in qualitative research;
- Mixed methods: what qualitative research can add;
- Key qualitative data analysis techniques;
- Ethics, rigour and reflexivity in qualitative research.
Who should attend?
This course will be useful for researchers who are new to qualitative research or who wish to brush up on their qualitative knowledge and skills. This includes doctoral students and academics. Researchers using qualitative methods in government, policy, consultancy, social research organisations and charities will also find this training useful.
Please note: this is an interactive live course with presentation, group activities, group discussions, and opportunities to ask questions. You should be prepared to participate and have use of camera and mic on Zoom.
Trainer biography
Dr Karen Lumsden is a qualitative trainer, consultant and coach, and Senior Lecturer in Sociology at the University of Aberdeen, UK.
She has over 20 years’ experience delivering qualitative methods courses and training to academics, PhD students, social researchers, and practitioners. This includes courses at the Universities of Aberdeen, Glasgow, Essex, Auckland, Kingston, via the Social Research Association and the European Consortium for Political Research, and also for government departments, NHS, charities, police organisations, social research and market research organisations. She has written and edited a number of books and journal articles on qualitative methods including Crafting Autoethnography (Routledge, 2023) and Reflexivity: Theory, Method, Practice (2019). She is on the Editorial Board of the journal Qualitative Research. For more details of her services visit: www.qualitativetraining.com
Bookings:
Bookings and payments for this course should be made via Eventbrite tickets.
If your organisation would like to pay via invoice please contact me directly to check if this is possible. I only issue invoices for organisations or individuals where payment is guaranteed by 2 working days before the training date. Bookings are only confirmed once payment has been received. I take no responsibility for late payments. If you would like to discuss invoice payment or have selected the invoice option please contact me at: karen@qualitativetraining.com
Booking and refund policy:
There is a 14 day 'cooling off' period from the date of booking on this course (unless it is less than 21 working days before event date). The refund policy is 100% refund up to 21 working days prior to the course date. After 21 days the entire fee is payable.
If the course is fully booked and has a waiting list then transfer to another course or future course date might be possible, however this is at the discretion of the trainer. You can transfer your booking to another person in your organisation.
Please note that Dr Karen Lumsden delivers a range of courses for other training providers in addition to these Qualitative Training courses. She takes no responsibility or liability for individuals booking on similar courses or training with other providers which may contain similar or the same course content. Refunds will not be given under these circumstances once the training has been partly/fully consumed.
Cost:
£140 (discounted rate for PhD students, unwaged)
£180 (full rate)
Website and registration:
Region:
International
Keywords:
Frameworks for Research and Research Designs, Exploratory Research, Frameworks for Research and Research Designs (other), Data Collection, Data Collection (other), Quality in Qualitative Research, Qualitative Data Handling and Data Analysis, qualitative, qualitative design
Related publications and presentations from our eprints archive:
Frameworks for Research and Research Designs
Exploratory Research
Frameworks for Research and Research Designs (other)
Data Collection
Data Collection (other)
Quality in Qualitative Research
Qualitative Data Handling and Data Analysis