NCRM videos

Sergio Silverio - Further uses for Grounded Theory

06-11-2019

Sergio Silverio from King's College London presents 'Further uses for Grounded Theory:A methodology for psychological studies of the performing arts, literature, and visual media' (Sergio Silverio, Catherine Wilkinson & Samantha Wilkinson) at Methods Fair 2019. Abstract: Grounded Theory remains a popular qualitative methodology even after half-a-century of existence. Recent years have seen a renaissance in the use of the methodology, and it is increasingly being utilised in innovative ways. These have included the application of Grounded Theory to ‘non-traditional’ data such as those derived from the performing arts, literature, and visual media. Most published Grounded Theory analyses using these data appear experimental and/or tentative when drawing their conclusions, and little guidance is published on how to conduct Grounded Theory on visual and textual media. With this article, we go some way towards redressing this issue and further explore the adaptability and utility of Grounded Theory as a qualitative methodology. Further, we offer a ‘nine phase, seventeen stage’ methodological approach derived from the ‘Classical’ school, to be used by Psychologists and other Social Science Researchers who wish to explore psychological phenomena in the context of the performing arts, literature, and visual media. This paper will enable researchers in Psychology and other social sciences, both novice and experienced, to see this methodology as a further use of Grounded Theory; this time for data derived from the performing arts, literature, and visual media.